P.O. Box 9584

Niskayuna, New York 12309-0584

800-548-7061 24/7

800-503-1972 office ext 14

212-658-9003 fax

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Overview Marketing Campaigns Database

Tracking and Follow-Up

 Calculate Potential Growth
         

 

  One Case Study:

Y'All Come Back

A seven-location Tex-Mex chain with locations in suburban Maryland, D.C. and Northern Virginia, provides a good example of how database marketing can help retain customers and generate repeat business. Its program launched in May 2000 and more than 25,000 of its customers have signed up over the past six years.

To generate a database of customers, the restaurant brings cards to the table with the check; customers fill out their information or can also sign up on the website. The success of any opt-in program depends on restaurant staff, so the owner promotes sign-ups as much as possible, offering incentives such as store-level contests to see which servers can sign up the most customers. The restaurant sends those sign-ups which are then entered into a database that is securely maintained offsite. They also receive a monthly recap of their total customer list size, as well as how many customers have joined or dropped off the list

 

Revenue Solutions for the Retail and Restaurant Industries

or

"How keeping a customer is always easier than attracting a new one"

 

Physical mailings are an important factor in maximizing the full potential of every database. Delivered to your customer's home instead of e-mail address , physical mailings are the perfect way to personalize your communication platform.

 
Letters Gift Certificates Postal Preparation

 

Physical Letters vs E-Mail Campaigns

Addressed personally to each database participant, the letters that will be created for each campaign will contain your logo and a customized message that will correspond to the characteristics and features of your target market.

A signature from the most visible and recognizable person (s) in your business is also scripted on each letter in order to optimize the personalized effect of each physical campaign.

 

Gift Certificates

As per our latest tracking trends and analysis, the most successful physical campaigns have been those that included a gift certificate with an incentive that is more perceived as a token of appreciation then a discount or a bargain.

In following these trends, every physical campaign has the option of incorporating a colored gift certificate that will be designed by us to your specification. Every gift certificate will incorporate strategic deadlines and redemption conditions that will play key role in controlling responses.

 

Postal Preparation

One of the most critical solutions we can provide to the execution of a physical mailing is postal preparation. The folding and inserting of thousands of personalized mailing pieces often containing multiple components, is a behind the scenes process that is overlooked but that often stands in the way of reaching out to your clients.

       

 
copyright © 2002-2008 Atlantic Payment Systems, LLC
P.O. Box 9584, Niskayuna, New York 12309-0584
Telephone: 518-346-2115  Fax: 212-658-9003
Revised: May 03, 2008